Franchise With Heyday Skincare | Expanding The Future Of Facials

With personalization and expertise at the core of what we do, you’ll equip your team with the tools and training needed to perform personalized treatments and guide their clients’ skincare journeys.

Why Franchise With Heyday?

Franchising can be a win-win situation when you have a brand and operations playbook that can be utilized by a local operator.

At Heyday, we’ve created a best-in-class, single service business that has overwhelmingly succeeded in multiple markets.

Our unique attributes include personalized facials, rich data collection to enhance our personalized services, digital investments to add value to our clients’ skincare journey, and curated skincare products at every price point.

The Skincare Market

$103BN & Growing Category

Service & Product, Men & Women

Service & Product,
Men & Women

Highly Loyal Category

High Purchase Frequency
(4–12X/Year)

High Purchase Frequency (4–12X/Year)

Compelling Customer Economics

Deep Emotional Resonance

After food, skincare is
the number one daily routine in people’s lives.

COVID accelerated the
already growing shift
in skincare over beauty.

COVID accelerated the already growing shift in skincare over beauty.

Expert guidance and routine personalization stand out among traditional skincare ecommerce.

The Opportunity

The Consumer Need

Self-care, accessible, approachable

Specialized services, focused treatments

Expertise and guidance on personalized routines

A brand to provide trusted skincare content

Curated SKUs from independent and clean brands

The Current Market

Beauty, expensive, intimidating

Multi-service spas and salons

One-size-fits-all product-pushing, unpersonalized

Skincare misinformation and noise; beauty

Limited options based upon ”best margin deals” that salon owner receives from brand

Our Estheticians

We've built the largest, most diverse team of expert Licensed Estheticians—and in our shops, we constantly cultivate a culture of education and excellence.

Our Clients

Customer Surveys

4.9 stars

Out of 5

Net Promoter Score

86

Out of 100

New Clients

25%

Are first time facial-goers

66%

Are recommended by a friend

Repeat Clients

79%

Are returning clients

27%

Visit monthly

Gender Breakdown

82%

Identify as female

18%

Identify as male

The Heyday Generation

74%

Are under 35 years old

Your Investment

Your start up cost is dependent upon the size and quality of your space. Your Ongoing Fees demonstrate a win-win relationship based upon our mutual success.

Ongoing Fees

7% Royalty

2% For Brand Fund

Ongoing Fees

7% Royalty

2% For Brand Fund