Men’s Skincare, Debunked

Routine 101

Men’s Skincare, Debunked

By Hanna Yowell

Filed Under

From “bro face masks” to 6-in-1 products that claim to cleanse from head to toe, skincare products “for men” have long been defined by hyper-masculine brands that leave a great deal to be desired. 

Over the last few years, these labels and formulations have been challenged thanks to factors like an increase in unisex branding (think Grown Alchemist and Ursa Major) and increased content from men in the skincare space (from TikTok and YouTube to Instagram and podcasts). In our point of view, these gendered labels are ultimately irrelevant simply because of the science of skin types. “It all comes down to skin type. The marketing toward men and women is just BS,” notes Heyday Education Director Shea Amiruddin.

It Starts With Skintype

We can learn a lot about disentangling gender and skincare from how our estheticians assess skin during facials or virtual consultations. “We start with the premise that skin is skin. Our estheticians determine your skin type and conditions based on how your skin presents and your skin history,” says Shea. This is to say, someone’s gender identity does not equivocate what care their skin will need.

Instead, it comes down to the composition of someone’s skin, determined by genetics, product usage, and environmental circumstances. One main contributor to one’s skin is its hormones—like testosterone levels that can determine hair growth, skin thickness, and oil production. However, a variety of factors can determine testosterone levels, from treatments like hormone therapy and conditions like PCOS. These hormone levels can help determine one’s skin type and conditions—commonly an oily skin type and breakouts for those with higher testosterone levels. This is not to say that those with more testosterone will never experience conditions like dehydration, or that it’s impossible to have a dry skin type. Rather, that everyone needs a skincare routine tailored to their own individual needs.

New To Skincare?

Due to stereotypes, misinformation, and the limits of labeling, many people may still be confused about how to go about picking products and treating their skin. That’s why we created our Skincare Starter Guide to help anyone, no matter where you’re at in your journey, begin or build out a skincare routine.

  1. Learn the fundamentals about starting a skincare routine.
  2. Learn about the difference between skin type and skin condition, and what products are suitable for yours. Or take our Skin Quiz.
  3. Learn how to incorporate new products into your routine.

Gendered labels are ultimately irrelevant simply because of the science of skin types. “It all comes down to skin type. The marketing toward men and women is just BS,” notes Heyday Education Director Shea Amiruddin.

The Minimalist’s Ideal Routine

No matter who you are, if you’re looking to keep it simple and stick to the basics, here are some expert picks just for you.

A Multitasking, Non-Stripping Face Wash

Morning and night, cleanse and exfoliate skin in one fell swoop with this foaming cleanser that removes excess oil for more hydrated, radiant skin.

8 oz

Ursa Major

Fantastic Face Wash

A foaming, gel cleanser that's a perfect balancer for oily skin types.



A 2-in-1 SPF + Moisturizer

Each morning, shield skin from the sun’s rays with broad spectrum protection while evening out skin tone for a hydrating, matte finish.

Prevention+ Daily Matte Moisturizer SPF 32

Image Skincare

Prevention+ Daily Matte Moisturizer SPF 32

A mattifying SPF moisturizer with that works double time as a protective primer to deflect shine and the sun's rays while creating a healthy glow.


A Pre-Shave Exfoliant

From head to toe, no matter where you’re performing any sort of hair removal, it’s imperative to prep and soothe your skin to minimize irritation. Use this exfoliant to strengthen and restore resilience in skin before you shave.

Purifying Body Exfoliant

Grown Alchemist

Purifying Body Exfoliant

This replenishing body exfoliant leaves skin cleansed, and noticeably smooth.

Rough Texture

A Post-Shave Soother

Then, apply a few drops of Lapis Oil to newly smoothed skin (steering clear of any open wounds!) to reduce inflammation and restore hydration.

1.7 oz

Herbivore Botanicals

Lapis Facial Oil

An inflammation-reducing facial oil that we recommend for even the most sensitive skin.


Fine Lines


So, what’s the takeaway here?

For one, this explains why we don’t use gender labels to filter the products on our site. Instead, you can find what you’re looking for simply by filtering by product type, skin condition, skin type, and brand. It's impossible to paint “men’s skincare” with one broad stroke. We all have skin, so we all have skin to take care of. It’s simply a matter of choosing the products that are right for your skin’s unique structure and conditions.

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